Search engine optimization is important for your website because it allows it to become visible to search engines. Having an online business today is simply not enough. When designers develop your website they need not necessarily be optimized for search engines. This is where SEO comes.
The aim of SEO is to make your website’s code and textual content be in line with Google’s recommendations, which as a result makes it be ranked higher in the SERP. SEO still works and is a cost-effective form of online marketing, grabbing more market share than ever. Especially now, with the rise of mobile optimization.
Being on the first page of Google matters probably more than a paid ad because this makes your website more visible.
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SEO definition and goal
Search Engine Optimization (SEO) can be defined as all the processes done on-page and off-page which help a website rank better in search engines (such as Google, Bing, Yahoo, Yandex, Baidu, etc.). This means code improvement, content improvement, healthy backlink profile, etc.
A professional web design is not all it takes for a website to get lots of traffic; what is important, however, is for your website to show up among the top results in the SERP (search engine results page) when search for a keyword. This is exactly what optimization is about: attracting targeted visitors from the search engine to browse your website and, eventually, purchase your services/products.
Did you know...
- 70% of users who search for a term open only the first three results?
- 90% of users who search for something do not click on the second page of Google’s SERP?
Why is SEO so important?
No matter if your website just gives information or offers services or products to sell, the majority of its visitors will come to it via search engines. Only a small number of people who know or have heard of your company reach it via a direct link or domain name.
If your website is optimized, its traffic can improve significantly, which can lead to a higher number of calls and queries, but also to an increased interest in your services and products. The investment you dedicate to SEO can return even multiplied, with increased profits based on higher positions in the SERP.
We now live in a time when the Internet is taking the biggest marketing piece, thus becoming the most dominant promotion and advertisement medium. When compared to conventional advertising, the Internet, in fact, offers more options for reaching your potential shoppers. Google search gives you a chance to be seen, so to hold a strong position, you need to use recommended techniques which can contribute to getting the best results.
Optimized websites get more than 80% of visits from search engines. Internet traffic largely depends on the search results in the biggest commercial search engines, such as Google, Bing, and Yahoo.
If you want to give your business a boost, SEO optimization for Google is something you must not avoid.